Business

Mrs. Reema Das of Comval: Driving Digital Innovation

Kolkata (West Bengal), [India], August 10, 2024: The race to come on top in the dynamic world of digital marketing leaves businesses worn out. In a competitive arena, one player that has emerged as a prominent force is Comval IT Solutions Pvt. Ltd. 

Co-founded by Mrs. Reema Das, the journey of this pioneering company is an inspiring story in itself. Within a few years of its operations, it has managed to earn a credible reputation among its clients.

Behind every company’s success are its founding members’ blood, sweat, and tears. Like Comval, Mrs. Das, a remarkable woman who has come a long way over the decades, takes charge. It was also the love and support of her parents that shaped her into the woman that she is today. 

Recalling her upbringing, she says, “Being in a joint family, I grew up in an affectionate environment. My mother and father encouraged me to dream big and put in my best efforts to make those dreams a reality. Looking back, I can certainly say my parents influenced me greatly into following my passion.”

But coming into the role of a CEO for Comval was not something that came abruptly to her. She went through several ups and downs in her life; however, what kept her afloat was her burning desire to become somebody and make an identity of her own. It is also why she dared to take significant steps and leave her comfort zone. She moved to leave her hometown despite lingering self-doubts and societal norms. This marked the beginning of a new chapter in her life as she came to the City of Joy for graduate school.

Step-by-step, she honed her skills and joined the workforce in 2013 with Comval. But the reality of working in an all-inclusive IT company was way different than what she expected. Hence, even with her Master’s degree in Mass Communications, she soon realised she had to learn everything about digital marketing from scratch. Over the years, she collaborated with the company’s professionals and worked closely with clients. 

During this time, she developed a passion for providing businesses beyond the technicalities of services offered in the digital marketing industry. Adding to this notion, she says, “One of the most common experiences I have is that businesses with great products and services are usually poorly marketed. Nobody knows that such a business exists. Nobody knows that this entrepreneur has the level of depth and capability that they have. And that’s why nobody buys such a business, as it is not discoverable. And if your business is not discoverable, you are not profitable. The best known in your industry will beat your hands down in business because business goes to the best known, not necessarily to the best.”

Mrs. Reema Das’s background is diverse, transcending her approach to clients and her perspective on digital operations. Noted as one of the Top Branding Voices on LinkedIn, Mrs. Das started helping businesses on Facebook with her expertise in strategic planning and implementation in digital marketing. However, as she moved on this journey, she expanded into the role of a valuable content creator on diverse social media channels. Today, she juggles this responsibility and her CEO position in Comval expertly. 

Through the formative years of her career and handling more than 500+ projects, Mrs. Das’s specialisation spans several high-demand areas, including — Content Licensing and Security, Cloud Technology, SaaS, Lead Generation and others. With her hard work and expertise, she has successfully streamlined the company operations to generate sales pipelines for clients from $0 to $15 million. This remarkable result demonstrates the power of this company to find opportunities in the market that can be capitalised for lucrative outcomes. 

But that is not all. Mrs. Das also excels in strategic sales propositions, favouring the company in sealing the deal with clients in long-term contracts. Hence, it earned the company a credible reputation and positioned it as a prominent player in the digital marketing field. Her commitment to boosting client services resulted in forming and training teams across international business cultures.

Despite her ever-evolving role as a CEO, Mrs. Das emphasises the significance of maintaining a work-life balance. She believes that the culture of romanticising working long hours has an impending consequence that also shatters our professional and personal lives. As she progressed and had a family, she realised that taking a break is as substantial as prioritising your career.

Today, as a mother of two and the CEO of Comval, she is an inspiring figure who started this journey with nothing but the passion to make a name in the industry. She is a woman whose dedication, expertise and courage not only drives the success of this company but also inspires a new generation of professionals and aspiring entrepreneurs in the industry.

Looking ahead, Comval is set on the right track to triumph over the challenges in the digital marketing field under the responsible guidance of Mrs. Reema Das. Her unwavering commitment to delivering the best for her clients and her team within the company highlights the kind of leader she aspires to be.

To connect with her and follow on her journey, https://www.linkedin.com/in/reema-das/ 

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