Right To Digital Pioneers First-Party Data Strategies for Sustainable Brand Growth
Delhi NCR, [India], November 29, 2024: A Delhi-based company, Right To Digital, has taken the lead in helping brands achieve sustainable, long-term growth through innovative first-party data strategies and integrated marketing activities. Founded by industry veterans Shubhronil Talukdar and Gaurav Jain, the company is changing the way brands approach digital growth, particularly in the Direct-to-Consumer (D2C) arena.
Right To Digital takes a broad approach to growth marketing by covering Facebook and Google Ads management, conversion rate optimisation (CRO), eCommerce SEO, website creation, and data analysis. This strategy has already produced outstanding results, including 180% sales growth compared to the previous year for a D2C watch business.
“We noticed a significant gap in the industry where brands were optimizing their ads, website, or creatives, independent of each other,” explains Shubhronil Talukdar, Co-founder of Right To Digital. “This approach was insufficient for long-term growth.”
The company’s expertise in first-party data solutions sets it apart at a time when the industry is grappling with the declining reliability on third-party data. It helps brands leverage their own customer data to scale profitably and sustainably, future-proofing them against changing data privacy regulations and the phasing out of third-party cookies.
Gaurav Jain, Co-founder of Right To Digital, emphasizes on the importance of this approach: “We’re redefining how brands grow by leveraging first-party data and innovative marketing tactics. We work to build future-proof growth systems that adapt to the changing digital landscape.”
The company’s success stories include mastering Average Order Value (AOV)-based optimization with first-party data to improve ad effectiveness and training Meta’s algorithm for better campaign scale and efficiency. They also launched a high-converting eCommerce website for Que, a sunglasses brand launched by cricket legend Shikhar Dhawan, which resulted in increased customer interaction and online sales.
“The future belongs to brands that not only collect data but also understand how to work with it to their advantage,” Shubhronil Talukdar notes. “We’re helping brands navigate this complex area, ensuring they’re not just surviving but thriving in the digital age.”
Right To Digital remains at the vanguard, providing organizations with the tools and tactics they need to compete in an increasingly data-driven environment. With their unique strategy and track record, they are well-positioned to lead the way in the next phase of digital marketing.
