The Binge Town: Redefining Private Celebrations in India
Bangalore (Karnataka) [India], July 24, 2024: The Binge Town, a rapidly expanding chain of private theatre celebration spaces, has taken the concept of celebrations to new heights. Founded in January 2022 by Sanket H Jain, Soumay Bansal, Chetan Agrawal, and Yash Agarwal, the company has witnessed phenomenal growth, establishing a strong presence in Bangalore, Delhi, and Hyderabad.
Born out of a shared passion for movies and a desire to create unique experiences, the founders identified a gap in the market during the COVID-19 pandemic. As traditional cinemas remained closed and people sought safe and private spaces to gather, The Binge Town emerged as a perfect solution. Starting as a simple private theatre concept, the company quickly evolved into a full-fledged celebration destination, offering a wide range of services to cater to diverse customer needs.
“We were depressed and looking for what to do next after a failed startup. While planning a Netflix binge, the idea struck us,” shared Soumay Bansal, Co-founder of The Binge Town. “We realized the potential of private theaters and the demand for personalized celebrations. Starting with a single theatre in Bangalore, we have expanded to 46 celebration spaces across three major cities in just two years.”
The Binge Town’s business model revolves around providing private spaces equipped with large screens and surround sound systems, ideal for small groups of 4 to 15 people. Customers can choose from various decoration themes, enjoy delectable food and beverages, capture precious moments through professional photoshoots, and add a touch of magic with services like fog entry. The company’s focus on customization and attention to detail has been instrumental in creating unforgettable experiences for its customers.
“Our biggest driver is the love and support from our customers,” added Chetan Agrawal, Co-founder. “We are constantly striving to exceed expectations and create memorable celebrations. Our team of 150 dedicated employees shares the same passion, ensuring that every customer feels special.”
The Binge Town’s success can be attributed to its ability to adapt to local preferences. While each city has its unique culture and tastes, the company has successfully tailored its offerings to resonate with the local audience. The founders emphasize the importance of customer feedback and continuously refine their services based on insights gathered from their patrons.
With a strong foundation and a clear vision for the future, The Binge Town is poised for further expansion. The company plans to enter the Mumbai market later this year and explore new concepts.
“We believe that there is a significant demand for private spaces where people can celebrate life’s special moments without compromising on quality or convenience,” said Chetan Agrawal, Co-founder. “The Binge Town is committed to redefining the way people celebrate in India.”
As The Binge Town continues to grow, it is set to become a household name, synonymous with exceptional celebrations and unforgettable experiences.
