From Tier 3 to Global: Roshan Singh Bisht Shares Vision for Empowering Entrepreneurs and Revolutionizing Co-Commerce

In an interview, Mr. Roshan Singh Bisht, Co-Founder & CEO of ASORT.com, shares insights on the company’s strategic growth, commitment to empowering micro-entrepreneurs, and the innovative approaches that have shaped its success

1. How do you envision expanding Asort’s footprint across India and beyond, and what industries does he plan to cater to?

Our vision for expansion includes deepening our presence in untapped regions of India, particularly in Tier 3 and Tier 4 cities, while exploring global markets where co-commerce can thrive. We aim to cater to industries like fashion, wellness, personal care, and digital education, ensuring our offerings remain relevant and aligned with market trends. By fostering innovation and nurturing entrepreneurial talent, we aspire to position Asort as a global leader in the co-commerce space.

2. What is your strategy for empowering micro-entrepreneurs and fostering entrepreneurship in Tier 3 and Tier 4 markets?

Our strategy focuses on providing micro-entrepreneurs with access to world-class products, educational resources, and a supportive community. We prioritize skill development through training programs, emphasizing digital literacy and entrepreneurial growth. By leveraging Asort’s platform, we aim to create a seamless bridge between urban and rural markets, enabling individuals in Tier 3 and Tier 4 areas to access the tools they need to succeed and contribute to their local economies.

3. What role did you play in introducing brands like IFAZONE, Huffman, Kuefit, Amiiga, and Solasta, and how have they contributed to Asort’s success?

Introducing brands like IFAZONE, Huffman, Kuefit, Amiiga, and Solasta was a pivotal step in Asort’s journey. These brands were curated to align with the diverse needs and aspirations of our co-commerce community. Each brand reflects a blend of quality, affordability, and unique value, catering to a wide audience. Their success has been instrumental in building Asort’s reputation as a trusted platform, driving customer loyalty and creating business opportunities for our partners.

4. Can you elaborate on the innovative strategies behind the launch of Commerce-AP with SOR in 2020 and the Asort online Marketplace in 2021?

The launch of Commerce-AP with SOR in 2020 marked a transformative step by introducing a streamlined inventory management system that enabled our partners to operate with minimal risk. This innovation empowered micro-entrepreneurs by reducing overhead costs and enhancing product accessibility. In 2021, the Asort online Marketplace further revolutionized our approach by creating a digital ecosystem where entrepreneurs could connect, collaborate, and transact seamlessly. Both initiatives reflect our commitment to leveraging technology to empower our community.